Yes, I hate to admit it but I used to fake-n-bake, until now. I recently purchased a bottle of St. Tropez at Sephora and I'm loving it.!! I am a fair skinned girl and I don't have the easiest time getting a natural tan. Although, living in the state of Washington probably doesn't help my case either :o). I highly recommend this product to anyone who wants a natural looking tan. It is a little pricey at $30-$40 dollars a bottle but is well worth it. Tanning beds are just a quick way to get you looking like a wrinkly old lady.... and we have all seen those types.... FRIGHTENING!